Affiliate Marketing Income

Online Marketing Techniques

October 16th, 2011

-The meaning of online Marketing:

Online Marketing is the marketing of products or services over the Internet. Online marketing is also known as digital marketing, web marketing, Internet marketing, search marketing or e-marketing.

Online Marketing is considered to be broad in reach. Online Marketing is not only referring to marketing on the Internet but also include marketing completed using e-mail and wireless media. Digital customer data and electronic customer relationship management systems are also often group together under Online Marketing.

Online Marketing includes the creative and technical aspect of the Internet, including design, development, advertising, and sales.

-Online Marketing is associated with several business models:

E-commerce model: E-commerce model whereby goods are sold directly to consumers (B2C), businesses (B2B), or from consumer to consumer (C2C).

Affiliate marketing model: Affiliate marketing process wherein a product or service developed by one entity is sold by other active sellers for a share of profits. The person that owns the product may provide some marketing material.

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Local Online Marketing: a plan through which a company utilize the Internet to find and to grow relationships that can be used for real-world advantages Local Online Marketing uses implements such as social media marketing, local directory listing and targeted online sales promotions.

- Online Marketing Techniques:

1. One-to-one approach

Marketers target a user browsing the Internet in a one-to-one approach.

2. Appeal to specific interests
Marketers place an importance on appealing to a specific behaviour, rather than reaching out to a largely defined demographic
3. Niche Marketing
Niche Marketing emphasis on creating destination for web user on specific topics, services or products.
4. Geo-targeting
Geo marketing is the method of determining the geo location of a website visitor such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.
-Advantages of Online Marketing:

1. Online Marketing is economical when investigative the proportion of cost to the reach of the target audience.

2. Online Marketing can bring results quickly.

3. Online Marketing campaign can be traced, measured and tested.

4. The results of Online Marketing campaigns can be measured and tracked immediately.

5. Online Marketing is very useful tool for brand building.

6. Online marketing campaign can target and measure the reaction from specific demographics.

7. With online marketing you can encourage people to take action, visit your website and read about your products or services.

iQuantum is a boutique online marketing agency specialising in strategy for clients brave enough to journey across the digital frontier.
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